Grêmio

Grêmio Foot-Ball Porto Alegrense (known only as Grêmio and whose acronym is FBPA) is a Brazilian football club in the city of Porto Alegre, Rio Grande do Sul, Brazil, founded on September 15, 1903. Its colors are blue, White. The club has as nicknames Imortal Tricolor, Tricolor of the Pampas, Tricolor Gaucho and King of Hearts, due to its history especially victorious in knockout competitions.

He has been a Copa Libertadores champion on three occasions (making him the most accomplished Brazilian club in this competition, alongside São Paulo and Santos) and vice-champion on two other occasions, being the only Brazilian club to have decided the competition in four different decades. It is the first club outside the Southeast to win titles of continental and world scale, being champion of America and the World in 1983. It is also two-time champion of the Recopa South American, having won this tournament in all the times in which it played. He also won two Brazilian Serie A Championships, a Brazilian Serie B Championship, five Brazilian Cups and a Supercopa do Brasil (record holder alongside Corinthians), as well as a South Cup (the only winner of this competition) and a South-Brazilian Championship (also being the only winner of this competition). He has been champion thirty-seven times in the Campeonato Gaúcho, once in the FGF Cup and once in the Recopa Gaúcha.

The club has already revealed several internationally renowned footballers throughout its history, such as Lucas Leiva, Emerson, Douglas Costa, Renato Portaluppi, Anderson Polga and Ronaldinho Gaucho.

Grêmio is the soccer club with the second largest number of associates in Brazil. The Tricolor of Rio Grande do Sul has 146,536 members per day, according to data from October 2018. A research published in December 2016, from the Paraná Research Institute, with the participation of 10,500 Brazilians from 22 states, besides the Federal District, it was pointed out that the value percentage of Gremista fans is 3.5% of Brazilians. The team also showed that in the South region, the gremistas are in greater number of fans, corresponding to the 20,5% of the interviewed ones. Grêmio fans, well identified with the unconditional culture of platinum fans, are considered by studies the most fanatical fans in Brazil, for their engagement, their knowledge of the history of the club and their willingness to provide resources to Grêmio through the purchase of products and presence in the stadium.

Cheer

Grêmio fans are called “gremistas” or “tricolores”. A survey conducted by the Paraná Research Institute, on December 20, 2016, showed that the team has the seventh largest crowd in Brazil, with a percentage of 3.5% of the population, and the largest crowd in the South region of Brazil, with a 20.5% of the population. The Datafolha survey of 2018 continues to confirm Grêmio as the team with the most fans in the south (20% of the total) and the 7th largest in the country with 3%

Social networks

In 2017, Globoesporte.com elaborated the tanned map on the social network Facebook of soccer clubs in Brazil. The map showed the Gremist predominance throughout Rio Grande do Sul, west of Santa Catarina and south of Paraná. It is also the 5th most tanned team in Mato Grosso. According to IBOPE, in 2018 Grêmio is the 6th team in the country in the digital ranking, reaching the mark of 3 million tanned on Facebook, 2 million followers on Twitter and 500 thousand followers on Instagram. The club also has specific postings for English-speaking and Spanish-speaking countries on Twitter and Facebook, being one of the first teams in the country to adopt this strategy of promoting the brand to the world.

Membership

In 2010, the team had just under 60,000 associates in the day, however, currently the team has 125,800 associates in the day, being the largest club in Brazil in number of associates. This increase may have been caused by the recent title of the 2016 Brazil Cup and by the increase in modalities in which the supporters can join.

In addition to the normal membership plans, there are other plans for fans in general. In the “Gremista Army”, the fan makes the registration, pays a membership fee and receives a card, being part of this group. This campaign, founded in 2009, aimed to create a database of the club’s fans, facilitate the purchase of club tickets and accessories for members and adapt to the registration of fans intended by the Ministry of Sport. The Artillery Tricolor was founded in 2010 as a loyalty program, which adds points for fans who buy official products of the club, these points that can be exchanged for other official products. It was created with the aim of reducing associated default.

Organized cheerleaders

Among the current Grêmio organizers are Grêmio General and Grêmio Youth Fan. During the decade of 1970, the Coligay had a notorious performance.

Flag

The first flag was displayed for the first time by the club in the inauguration of the Baixada. It was a horizontally striped blue, black and white banner with the badge in the upper left corner. In 1918, a fan honored the club with a flag like the Brazilian one, which came to be used. Their colors, however, differed from the national while replacing the green background with blue, swapping the yellow of the diamond by white and changing the blue circle by the club’s badge. This model was used until 1947, due to a law prohibiting imitations of the national symbol.

From 1944 to 1963, the banner was similar to that of the United Kingdom, but had the club badge, located on the left. The traditional flag, also similar to that of the United Kingdom, but with distinct colors appeared in 1963 and is used today. Its background is blue and two diagonal stripes, one horizontal and one vertical that intersect in the center of the standard, all black with white edges composes it, being complemented by the badge of the Grêmio in the middle. There is a gold star also on the club’s flag, which represents the player Everaldo, eternal immortal player of the 1970s who was the first athlete acting for a gaucho club to be World Champion by the Brazilian Football Selection

Shield

Gremio, as well as several other clubs in Brazil, has had constant and important changes in its shield throughout history. Started in 1903, Grêmio had as its first symbol a blue and white emblem, soon replaced by a shield in format of soccer ball that was maintained during the decades undergoing diverse changes. In some years, like in 1922 and in 1953 the shield of the Grêmio counted on the color yellow, although it is not one of its official colors. Among the models used , two of them are commemorations, the 1922 celebration commemorating the 100 years of Independence of Brazil, a model not used in competitions, and that of 1953 in commemoration of the fiftieth anniversary of the team. The shield of 1920 is inspired by the soccer balls of the time, initial model of club shell evolution. From 1930, the shield began to have contours in blue instead of black, which occupied only the central part of the shield. In 1940, the shield lost the white poles, which became blue, gaining a black outline again. In 1950, the color of the shield became clearer and the two spheres on the poles of the shield were removed, which would only be resumed in 1960 with a white background.

From 1920 until 1960, little had changed in the shield of Gremio. The great change came in the year of 1963, when the word “Gremlin” came to have prominence in the shield, occupying the central part of the symbol and the balls of the poles happened to have blue background. This was the most significant change in the shield at that time, drawn up by a commission made up of a few members of the club’s board. The logo did not undergo significant changes in 1970, however, in the 80’s a new major transformation, the logo would have two contour lines one larger in white and one thin in black at the end of the symbol. The shields of the decade of 90 did not undergo much modification, since the club ended up finding a standard to the shield that is currently used. Eventually small and even imperceptible modifications were made to the shield that remains to this day.

Grêmio Arena

The club, together with the OAS contractor, built a FIFA and UEFA standard arena in the Humaitá neighborhood of Porto Alegre. The initial forecast was that the new stadium would have capacity for 52,398 people seated, but in a meeting held on August 29, 2011, the Board of Directors of the Gremio approved an addendum to the contract and the project of the new stadium had the capacity increased to 60,540 thousand places, being the largest stadium in the South of Brazil.

The stadium was completed on December 8, 2012, with the opening match being a friendly against the German team Hamburg, won by hosts 2-1. There were also artistic and musical presentations, including Renato Borghetti and the Blue Man group. The cost of the work, which was foreseen at R $ 400 million, increased by R $ 65 million with the new additive, but ended up at R $ 600 million .

However, due to problems of lack of chairs and reduction of the space of the northern stand by the Fire Department, the official capacity of the Arena was defined in 55,538 fans.

Hall of Fame

Grêmio was the first club in Brazil to create “Calçada da Fama” in its stadium, still in the era of the Olympic Stadium. Such homage is given to players and important leaders in the club’s history and Tricolor title captains. The first choice of players to join the Calçada was held in 1996 with the participation of the board, deliberative counselor and journalists.

Since 1999 and every two years, the board and the deliberative council make a new choice. The last one was in 2009. The list below is therefore considered official of the club in relation to players and historical leaders. Note that some athletes were left out of the list because they could not place their feet on the sidewalk due to death, with only those in the most recent history being represented.

In 2016, Grêmio officially launched the Walk of Fame on the west terrace of the Grêmio Arena, in front of the Museum, officially reopened by Romildo Bolzan Jr. and the vice presidents Antônio Dutra Júnior and Marcos Herrmann.

In 2017, a few more names were forever on the Walk of Fame as part of the club’s history, such as Brazil’s two-time champion Paulo Nunes, Maicon, captain of the Brazilian Cup five-time champion and Brazilian champion Emerson Leon.

They are also eternalized on the Board of Fame of Grêmio, Patron Fernando Kroeff, honored in 1996, and former President Dr. Hélio Dourado, honored in 2011.

Uniform

Source

Grêmio’s first uniform was based on the clothing of the English club Exeter City. At the time of the founding of the club, the blue and havana colors (in horizontal striped fabric) were chosen for the first shirt, which made up the uniform with the tie and waistband in white and with black shorts and stockings. But Havana was not a very common color and it soon became apparent that there would not be enough of that cloth in commerce to meet the growing need. Thus, still in 1904, the horizontal striped blue and havana was replaced by blue and black dividing vertically the shirt.

In the following years, the colors blue, black and white colored the uniform of the Grêmio in several different combinations, until 1928, when the definitive model of the tricolor T-shirt appeared: vertical lists blue, black and white.

Sponsorship

Grêmio has been sponsoring its T-shirt since 1987, when it signed an agreement with Coca-Cola, using a logo without the red color, only black and white, a rare fact in the brand’s advertising history. This sponsorship lasted until March 1995, when a contract was signed with Renner inks, using the name of the company between 1995 and 1996, and the name of its Ironcryl product in 1997. From 1998 until 2000, the Grêmio branded the brand of General Motors in its shirts, represented by the vehicles Corsa, Astra, Vectra, S-10, Celta and the Bank GM.

After a short period without a sponsor, an agreement was signed in 2001 with the Government of the State of Rio Grande do Sul to stamp the Banrisul brand on his shirt, initially to pay a debt with the bank, and then making payment of a fixed monthly amount, which lasts until the present day. In addition to Banrisul, Grêmio has the sponsorships of Unimed, Coca-Cola and TIM.

From 2005, when Puma was chosen as supplier of sports equipment, it is common to launch the new uniforms before the start of the Brazilian Championship in May. Between the short period of 2011 to 2014, Topper was the official supplier of the club. Upon terminating a contract with Topper, the club entered into a 10-year partnership with Filon, which manages the Puma and Topper brands.

In 2015, the club announced its new sponsor, the English brand Umbro